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PRU

Prudential Financial, Inc.

US$112.60-0.47% (-US$0.53)
Day's range
US$110.61 – US$112.89
Day's volume
US$210.9m
52-week range
US$89.73 – US$123.70

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PRU in numbers

Market cap
US$38.8bn
P/E
9.92
P/B
1.23
Dividend yield (12m)
4.93%

The 12-month dividend yield of PRU is 4.93%, above its 5-year average of 4.61%.

PRU price history

03/10/202502/10/2026
Compare with

PRU risk and return

Monthly closes adjusted for splits and distributions.

Metric12 months36 months60 months
Return+8.10%+31.58%+38.98%
Volatility (annualised)20.30%18.75%23.62%
Largest drawdown-12.28%-19.66%-29.10%
Positive months5/1219/3632/60

How much did investing in PRU return?

US$1,000.00 invested on 01/11/2021 would be worth US$1,389.76 today.

Value today in PRU
US$1,389.76
Return over the period
+38.98%
Return per year
+6.92%
In the S&P 500
US$1,690.98

With dividends reinvested, before taxes and costs, at month-end closes. Past returns do not guarantee future ones.

PRU fundamentals

Valuation

  • P/E
    9.92
  • P/B
    1.23
  • EV/EBITDA
    —
  • EV/EBIT
    —
  • EV/Revenue
    0.67
  • P/EBIT
    —
  • P/S
    0.60
  • P/OCF
    3.54
  • P/FCF
    —
  • Earnings yield
    —
  • PEG ratio
    —
  • Earnings per share
    US$11.36
  • Book value per share
    US$91.53

Debt

  • Net debt
    US$4.5bn
  • Net debt/EBITDA
    —
  • Net debt/Equity
    0.14
  • Debt/Equity
    0.62
  • Current ratio
    —
  • Quick ratio
    —
  • Cash ratio
    —

Efficiency

  • Gross margin
    —
  • EBITDA margin
    —
  • Operating margin
    —
  • Net margin
    6.05%
  • Asset turnover
    0.08

Profitability

  • ROE
    12.41%
  • ROA
    0.50%
  • ROIC
    —
  • Payout
    48.87%

Growth

  • Revenue CAGR (5 years)
    0.14%
  • Earnings CAGR (5 years)
    -11.68%
  • Revenue growth (year)
    —
  • Earnings growth (year)
    —
  • Revenue growth (quarter)
    —
  • Earnings growth (quarter)
    —

What is PRU's fair price?

Two classic value formulas, with today's numbers. The current price is US$112.60.

Graham's fair price
US$152.93
35.82% above the price

√(22.50 × US$11.36 × US$91.53)

Benjamin Graham paid no more than a P/E of 15 and a P/B of 1.5. Their product, 22.5, times earnings (EPS) and book value per share gives the fair price.

Bazin's ceiling price
US$83.33
25.99% below the price

US$5.00 (5-year average) ÷ 6%

Décio Bazin only bought shares yielding at least 6% a year in distributions. The ceiling price is the average dividend per share of recent years divided by 6%.

Graham ignores growth and debt; Bazin assumes past distributions will repeat. They are reference points for comparison, not a buy recommendation.

PRU indicators by year

Multiples at each year's closing price; margins and returns from that year's accounts.

Indicator20252024202320222021202020192018
P/E10.9815.3914.96-22.104.59-82.878.898.19
P/B1.211.511.341.190.660.460.590.69
Dividend yield4.78%4.39%4.82%4.83%4.25%5.64%4.27%4.41%
Earnings per shareUS$10.28US$7.70US$6.93-US$4.50US$23.59-US$0.94US$10.54US$9.96
Book value per shareUS$93.21US$78.73US$77.49US$83.59US$164.56US$169.84US$158.98US$118.87
ROE11.02%9.78%8.94%-5.38%14.33%-0.55%6.63%8.38%
Net margin5.88%3.87%4.61%-2.90%12.45%-0.66%6.46%6.47%

PRU financial statements

Line202520242023202220212020
Net revenueUS$60.8bnUS$70.4bnUS$54bnUS$56.9bnUS$71.2bnUS$57bn
Cost of sales——————
Gross profit——————
EBITDA——————
EBIT——————
Net finance result——————
Profit before taxUS$4.7bnUS$3.2bnUS$3.1bn-US$1.9bnUS$10.8bn-US$323m
Income tax-US$1.1bn-US$507m-US$613mUS$279m-US$2bnUS$81m
Net incomeUS$3.6bnUS$2.7bnUS$2.5bn-US$1.6bnUS$8.9bn-US$374m

Figures the company filed with the CVM. Debt excludes leases; each quarter is that quarter alone.

Does PRU pay dividends?

Dividend yield per year

  • 2.61%2017
  • 4.41%2018
  • 4.27%2019
  • 5.64%2020
  • 4.25%2021
  • 4.83%2022
  • 4.82%2023
  • 4.39%2024
  • 4.78%2025
  • 3.73%2026
Payment history
TypeLast day to ownPaymentPer share
Dividend24/08/202610/09/2026US$1.40
Dividend25/05/202611/06/2026US$1.40
Dividend16/02/202612/03/2026US$1.40
Dividend17/11/202511/12/2025US$1.35
Dividend18/08/202511/09/2025US$1.35
Dividend19/05/202512/06/2025US$1.35
Dividend17/02/202513/03/2025US$1.35
Dividend18/11/202412/12/2024US$1.30
Dividend19/08/202412/09/2024US$1.30
Dividend17/05/202413/06/2024US$1.30
Dividend15/02/202414/03/2024US$1.30
Dividend17/11/202314/12/2023US$1.25
See all 40 distributions
Earlier distributions
TypeLast day to ownPaymentPer share
Dividend18/08/202314/09/2023US$1.25
Dividend19/05/202315/06/2023US$1.25
Dividend16/02/202316/03/2023US$1.25
Dividend18/11/202215/12/2022US$1.20
Dividend19/08/202215/09/2022US$1.20
Dividend20/05/202216/06/2022US$1.20
Dividend11/02/202211/03/2022US$1.20
Dividend19/11/202116/12/2021US$1.15
Dividend20/08/202116/09/2021US$1.15
Dividend21/05/202117/06/2021US$1.15
Dividend11/02/202111/03/2021US$1.15
Dividend20/11/202017/12/2020US$1.10
Dividend21/08/202017/09/2020US$1.10
Dividend21/05/202018/06/2020US$1.10
Dividend13/02/202012/03/2020US$1.10
Dividend22/11/201912/12/2019US$1.00
Dividend16/08/201912/09/2019US$1.00
Dividend23/05/201920/06/2019US$1.00
Dividend18/02/201914/03/2019US$1.00
Dividend22/11/201813/12/2018US$0.90
Dividend17/08/201813/09/2018US$0.90
Dividend18/05/201814/06/2018US$0.90
Dividend19/02/201815/03/2018US$0.90
Dividend23/11/201714/12/2017US$0.75
Dividend17/08/201714/09/2017US$0.75
Dividend18/05/201715/06/2017US$0.75
Dividend16/02/201716/03/2017US$0.75
Dividend17/11/201615/12/2016US$0.70

About Prudential Financial

Sector
Finance, insurance and real estate

Questions about PRU

How much is PRU today?

PRU is at US$112.60 (-0.47% on the day), last traded on 02/10/2026.

How much did PRU pay in dividends in 2025?

PRU paid US$5.40 per share in 2025, a dividend yield of 4.78%.

What are the P/E and P/B of PRU?

PRU trades at a P/E of 9.92 and a P/B of 1.23.

How much did PRU return in 12 months?

PRU returned 8.10% in 12 months, with annualised volatility of 20.30% and a largest drawdown of -12.28%.