US · USD

PRU

Prudential Financial, Inc.

$112.60-0.47% (-$0.53)
Day's range
$110.61 – $112.89
Day's volume
$210.9M
52-week range
$89.73 – $123.70

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PRU in numbers

Market cap
$38.8B
P/E
9.92
P/B
1.23
Dividend yield (12m)
4.93%

The 12-month dividend yield of PRU is 4.93%, above its 5-year average of 4.61%.

PRU price history

10/03/202510/02/2026
Compare with

PRU risk and return

Monthly closes adjusted for splits and distributions.

Metric12 months36 months60 months
Return+8.10%+31.58%+38.98%
Volatility (annualized)20.30%18.75%23.62%
Largest drawdown-12.28%-19.66%-29.10%
Positive months5/1219/3632/60

How much did investing in PRU return?

$1,000.00 invested on 11/01/2021 would be worth $1,389.76 today.

Value today in PRU
$1,389.76
Return over the period
+38.98%
Return per year
+6.92%
In the S&P 500
$1,690.98

With dividends reinvested, before taxes and costs, at month-end closes. Past returns do not guarantee future ones.

PRU fundamentals

Valuation

  • P/E
    9.92
  • P/B
    1.23
  • EV/EBITDA
    —
  • EV/EBIT
    —
  • EV/Revenue
    0.67
  • P/EBIT
    —
  • P/S
    0.60
  • P/OCF
    3.54
  • P/FCF
    —
  • Earnings yield
    —
  • PEG ratio
    —
  • Earnings per share
    $11.36
  • Book value per share
    $91.53

Debt

  • Net debt
    $4.5B
  • Net debt/EBITDA
    —
  • Net debt/Equity
    0.14
  • Debt/Equity
    0.62
  • Current ratio
    —
  • Quick ratio
    —
  • Cash ratio
    —

Efficiency

  • Gross margin
    —
  • EBITDA margin
    —
  • Operating margin
    —
  • Net margin
    6.05%
  • Asset turnover
    0.08

Profitability

  • ROE
    12.41%
  • ROA
    0.50%
  • ROIC
    —
  • Payout
    48.87%

Growth

  • Revenue CAGR (5 years)
    0.14%
  • Earnings CAGR (5 years)
    -11.68%
  • Revenue growth (year)
    —
  • Earnings growth (year)
    —
  • Revenue growth (quarter)
    —
  • Earnings growth (quarter)
    —

What is PRU's fair price?

Two classic value formulas, with today's numbers. The current price is $112.60.

Graham's fair price
$152.93
35.82% above the price

√(22.50 × $11.36 × $91.53)

Benjamin Graham paid no more than a P/E of 15 and a P/B of 1.5. Their product, 22.5, times earnings (EPS) and book value per share gives the fair price.

Bazin's ceiling price
$83.33
25.99% below the price

$5.00 (5-year average) ÷ 6%

Décio Bazin only bought stocks yielding at least 6% a year in distributions. The ceiling price is the average dividend per share of recent years over 6%.

Graham ignores growth and debt; Bazin assumes past distributions repeat. They are references to compare, not a buy recommendation.

PRU's indicators by year

Multiples at each year's closing price; margins and returns from that year's statements.

Indicator20252024202320222021202020192018
P/E10.9815.3914.96-22.104.59-82.878.898.19
P/B1.211.511.341.190.660.460.590.69
Dividend yield4.78%4.39%4.82%4.83%4.25%5.64%4.27%4.41%
Earnings per share$10.28$7.70$6.93-$4.50$23.59-$0.94$10.54$9.96
Book value per share$93.21$78.73$77.49$83.59$164.56$169.84$158.98$118.87
ROE11.02%9.78%8.94%-5.38%14.33%-0.55%6.63%8.38%
Net margin5.88%3.87%4.61%-2.90%12.45%-0.66%6.46%6.47%

PRU's financial statements

Line202520242023202220212020
Net revenue$60.8B$70.4B$54B$56.9B$71.2B$57B
Cost of revenue——————
Gross profit——————
EBITDA——————
EBIT——————
Financial result——————
Income before tax$4.7B$3.2B$3.1B-$1.9B$10.8B-$323M
Income tax-$1.1B-$507M-$613M$279M-$2B$81M
Net income$3.6B$2.7B$2.5B-$1.6B$8.9B-$374M

Figures the company filed with the CVM. Debt excludes leases; each quarter is that quarter alone.

Does PRU pay dividends?

Dividend yield per year

  • 2.61%2017
  • 4.41%2018
  • 4.27%2019
  • 5.64%2020
  • 4.25%2021
  • 4.83%2022
  • 4.82%2023
  • 4.39%2024
  • 4.78%2025
  • 3.73%2026
Payment history
TypeLast day to ownPaymentPer share
Dividend08/24/202609/10/2026$1.40
Dividend05/25/202606/11/2026$1.40
Dividend02/16/202603/12/2026$1.40
Dividend11/17/202512/11/2025$1.35
Dividend08/18/202509/11/2025$1.35
Dividend05/19/202506/12/2025$1.35
Dividend02/17/202503/13/2025$1.35
Dividend11/18/202412/12/2024$1.30
Dividend08/19/202409/12/2024$1.30
Dividend05/17/202406/13/2024$1.30
Dividend02/15/202403/14/2024$1.30
Dividend11/17/202312/14/2023$1.25
See all 40 distributions
Earlier distributions
TypeLast day to ownPaymentPer share
Dividend08/18/202309/14/2023$1.25
Dividend05/19/202306/15/2023$1.25
Dividend02/16/202303/16/2023$1.25
Dividend11/18/202212/15/2022$1.20
Dividend08/19/202209/15/2022$1.20
Dividend05/20/202206/16/2022$1.20
Dividend02/11/202203/11/2022$1.20
Dividend11/19/202112/16/2021$1.15
Dividend08/20/202109/16/2021$1.15
Dividend05/21/202106/17/2021$1.15
Dividend02/11/202103/11/2021$1.15
Dividend11/20/202012/17/2020$1.10
Dividend08/21/202009/17/2020$1.10
Dividend05/21/202006/18/2020$1.10
Dividend02/13/202003/12/2020$1.10
Dividend11/22/201912/12/2019$1.00
Dividend08/16/201909/12/2019$1.00
Dividend05/23/201906/20/2019$1.00
Dividend02/18/201903/14/2019$1.00
Dividend11/22/201812/13/2018$0.90
Dividend08/17/201809/13/2018$0.90
Dividend05/18/201806/14/2018$0.90
Dividend02/19/201803/15/2018$0.90
Dividend11/23/201712/14/2017$0.75
Dividend08/17/201709/14/2017$0.75
Dividend05/18/201706/15/2017$0.75
Dividend02/16/201703/16/2017$0.75
Dividend11/17/201612/15/2016$0.70

About Prudential Financial

Sector
Finance, insurance and real estate

Questions about PRU

How much is PRU today?

PRU is at $112.60 (-0.47% on the day), last traded on 10/02/2026.

How much did PRU pay in dividends in 2025?

PRU paid $5.40 per share in 2025, a dividend yield of 4.78%.

What are the P/E and P/B of PRU?

PRU trades at a P/E of 9.92 and a P/B of 1.23.

How much did PRU return in 12 months?

PRU returned 8.10% in 12 months, with annualized volatility of 20.30% and a largest drawdown of -12.28%.